COLLECTIVE isn’t just a brand name, it’s a philosophy. Amanda and Brie have developed a highly reliable network of creative and credible independent professionals, scaling up or down based on project and client requirements. Never a formulated response, we provide a personal and curated experience to every COLLECTIVE client.
With 25 years of experience in almost every aspect of workplace communications, Amanda Bates has helped some of Canada’s most recognizable companies influence with authenticity. She’s worked with organizations in industries as far ranging as healthcare, technology, retail, hotels and resorts, agriculture & petroleum, wireless and cable — and knows how to affect people in both their minds and their hearts.
“Over the years I’ve been lucky to work with incredible people in interesting companies on both an international scale and on a hyper-local scale. I’ve learned from a variety of leaders with different approaches and observed companies both in and out of synch. What I’ve discovered is that my talent is helping companies and teams look-up from projects and see the bigger picture. To understand what they’re trying to do, what they say they’re doing, and what they’re actually doing. The magic comes when you get to the middle of all that and create a narrative that resonates with all audiences.”
Communications, from PR to corporate to content, is about finding the most effective path between people, action and the bottom line. With nearly 20 years in the communications landscape, in industries as diverse as airlines, destination marketing organizations, post-secondary institutions, energy companies and government organizations, focused on building that pathway for some of Canada’s most recognizable brands, Brie values the connection, understanding, trust and results delivered with the people and organizations she serves.
Each successive project and position have provided unparalleled opportunities to bring brands to life in a way that resonates with the right audience at the right time. There is no commerce, no governance and no business without communication. Brie sees the role of professional communicators as organizational interpreters of data, behaviour, intentions and perception to those holding the keys. Currently she is pursuing part-time studies for a master’s degree in communication management to further apply these principles for clients.