Services
COLLECTIVE culture + communication was born out of a desire to help companies live into their purpose and tell great stories along the way.
Whether it’s building long-term culture and communication strategy or executing on focused, project-based communications initiatives, we can help.
Culture isn’t something you declare — it’s something you do. Every interaction, decision, and behaviour shapes who you are as an organization and how it feels to work there.
Using our Collective Culture Compass, we help you take a clear-eyed look at where you are today — your strengths, your friction points, and your opportunities to grow. This “culture check-up” gives leaders and teams a shared view of what’s working and what’s holding you back.
By strategically aligning your culture with your goals and values, we reinforce the behaviours that move you closer to your vision. The result is a culture that feels intentional, authentic, and energizing — one where people are inspired to do their best work and help the organization thrive.
Culture Assessment
What’s really going on in your culture?
Sometimes things feel off, but it’s hard to pinpoint what it is. Using our Collective Culture Compass methodology, we help you listen beneath the surface. We use custom surveys, focus group facilitation, leadership conversations, and cultural diagnostic tools.
Our assessments give you a clear, actionable view of strengths, risks, and opportunities so you know where to focus and why it matters.
Culture Design
Turning insight into action
If you know the direction you’re trying to go, using your culture as a lever to help you get there is often an untapped opportunity.
Our Culture Design process translates values into behaviours, strategy into daily practice, and intention into impact.
Culture Consultation
Need a sounding board or strategy?
Culture is hard to define and often complex. When you’re navigating change, heading in a new direction, or aligning leadership and teams around a shared vision, we help you think it through.
We offer expert advice, facilitation, and strategic support tailored to your priorities, so you can move forward with clarity and confidence.
Great internal communication does more than inform — it inspires action. It’s the bridge between strategy and everyday work, helping people see how their contributions create real impact.
We partner with organizations to turn business goals into clear, human stories that resonate — connecting head and heart, purpose and performance. Together, we make sure every message answers what’s happening, why it matters, and how it connects to the value each person brings.
The result is a workplace where people feel informed, aligned, and proud of the role they play in moving the organization forward.
Communication Audits & Insights
What’s working and what’s getting in the way?
We help you step back and assess what’s landing, what’s missing, and what’s adding to the noise. Through audits, employee listening sessions, and channel reviews, we provide a clear view of the strengths, gaps, and opportunities within you communication channels.
While channel audits can certainly be done in-house, we often see greater impact when they’re led by an experienced third party. Employees tend to be more candid with an external partner which helps us get to the heart of what’s really going on, and giving you insights you can trust.
Communication Strategy and Planning
The right message to the right person at the right time
We help you design clear, aligned communication strategies that connect across your organization. Whether you’re launching a new initiative, supporting a major program, or strengthening day-to-day internal communication, we partner with you to plan content, cadence, channels, and tone which are all grounded in your business priorities.
Leadership Communication
Leaders set the tone but they often need support to do it well
Research shows that employees trust their direct leader more than anyone else in the organization.
We help leaders communicate with clarity, credibility, and authenticity. From crafting messages and toolkits to coaching for key moments, we work behind the scenes to help your leaders connect meaningfully with their teams in moments that matter most.
Writing and Messaging Support
Good writing builds connection and culture
We help you craft messages that resonate. This includes leadership speeches, internal presentations, editorial content, intranet articles, and employee stories.
We write tuned in to your audience, voice and goals so it doesn’t just sound good but also drive understanding and engagement.
Campaign Development and Activation
You have an important message but will it cut through?
We turn key priorities into campaigns that connect. Whether you’re launching a new strategy, embedding values, driving behaviour change, or bringing a major initiative to life, we help you craft the message, shape the experience, and activate across the right channels.
From creative concepts to content development to activation, we partner with you to reach employees in ways that feel clear, relevant, and actionable.
The way we work is changing — and so are the spaces, systems and rhythms that support it. The future of work isn’t about trends; it’s about creating environments where people can do their best work, wherever they are.
We help organizations re-imagine how work happens — from hybrid models and digital connection to the physical design of workplaces that foster collaboration, focus and belonging.
Our approach combines strategy and experience to build flexible, people-centred workplaces that evolve with your teams. Together, we’ll shape a way of working that’s not just ready for the future — but ready to thrive in it.
Hybrid and Flexible Work Strategy
How do you make flexibility work for both people and performance?
We help you design hybrid and flexible work strategies that enable strong collaboration, connection, and outcomes. This goes beyond just policy on paper.
From team norms and leadership expectations to communication rhythms and employee experience, we shape ways of working that fit your culture and business needs.
Office Space Communication and Change Support
Office transitions aren’t just physical — they’re cultural.
We will engage your employees through space changes. Whether that involves rethinking office design, moving to hybrid, or reducing space.
From communicating purpose and managing expectations to supporting leaders and helping teams adapt, we make space changes clear, inclusive, and aligned with your culture.
Employee Experience Design
What’s it like to work here and how does that need to evolve?
We will map and improve the employee experience across key moments from onboarding and manager interactions to recognition and belonging.
As ways of working shift, so do expectations. We help you stay ahead by designing experiences that attract, engage, and retain your people.
Change often stirs uncertainty — but it also opens the door to growth and possibility. As certified PROSCI® change-engagement practitioners, we draw on deep experience guiding workplaces through meaningful transformation.
Together, we walk your people from the familiar into the new, helping them understand not just what’s changing, but why it matters. By recognizing how change impacts people, we create a clear and compelling vision that connects each person’s journey to shared success. Change isn’t a solo effort — it thrives when we move forward together. And when your people are aligned, your business is ready to flourish for the long term.
Change Communication Strategy
How do you bring people with you through change?
We design clear, credible change communication strategies that align leaders, engage employees, and support business outcomes.
From major transformations to ongoing change cycles, we communicate in ways that build trust, clarity, and momentum.
Change Leadership Communication
Leaders drive transformation but they need support to communicate it well
We help your leaders deliver messages that are clear, authentic, and aligned.
From messaging frameworks and talking points to coaching and toolkits, we equip leaders to lead through change and not just announce it.
Stakeholder Engagement
Change happens faster (and sticks) when stakeholders are engaged
We help you map key audiences, understand their needs and concerns, and design targeted engagement strategies.
Our approach ensures the right people are heard, involved, and supported throughout the transformation journey.
Narrative Development for Transformation
People need to understand the “why” and believe in “where we’re going.”
We will craft a clear, cohesive narrative for your transformation. One that connects strategy to culture, and vision to everyday experience.
This narrative becomes a foundation for consistent messaging across leadership, communication, and employee experience.